From Hearst President David Carey's 2012 letter to his colleagues: The ambition to see 1 million new PAID subs across all digital platforms EACH month is impressive. But so is the push into HTML5 (hurry up, Adobe) and data and sales efforts. Hearst is on a roll.
"Our target is to reach more than one million paid digital subscribers per month via iTunes, Zinio, Nook, Amazon and Next Issue Media. We will fast-track the transition to HTML5 for all our sites, which allows for a far better user experience on mobile devices. iCrossing’s “connected brands” strategy, now bolstered with a more robust data platform, positions Hearst to grow its leadership position in digital marketing services. And CDS Global, our second largest business in the U.S., will continue to add more technology solutions to serve its increasingly diversified client base."
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